Let’s consider the two main benefits of YouTube:
- It’s free to upload and play your video on it
- It is the second most popular search engine
Those two reasons pretty much guarantee every business should have at least some content on the YouTube platform. The more strategic questions that you need to consider are:
- Should I put my videos onto other video streaming platforms?
- Are there times when I should not use YouTube?
The answer to both of these is almost always YES.
You need to understand what you are trying to achieve with your video content.
- Who will be viewing your videos and when?
- What type of messaging are you hoping to achieve with video (explainer, instructional, persuasive, funny…).
- Where in the consumer sale cycle do you want to use your video?